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Presentation

Private equity is a class of financial assets often regarded as underdeveloped on the European continent compared with the United States, even though it is estimated that this type of financial activity contributes significantly to the dynamism of the US economy (Draghi, 2024).

This asset class is characterised by the financing of very specific stages in the life cycle of businesses – start-up, succession and turnaround – stages at which the most commonly used tools for corporate financing – bank loans and self-financing – fall short of requirements.

Bpifrance was set up to address the shortfall in this type of financing in France, but many still regret the lack of direct involvement by French savers in this type of investment (Chabrier, 2022). To address these reservations, Bpifrance decided to set up private equity investment funds, known as Bpifrance Entreprises, which are distributed
directly to households.

The aim of this study is to gain a better understanding of which French households are currently investing in private equity and to determine whether the profile of clients of the Bpifrance Entreprises funds reflects a meaningful democratisation of private equity. This democratisation can be assessed by comparing the investment behaviour of individuals who invest in these funds with their participation in asset classes similar to the Bpifrance funds, particularly in terms of risk.

Key Results

Trends in individual investment in Bpifrance funds

  • For each of the funds made available directly on the Bpifrance platform since 2020, between 1,500 and 2,000 individual investors have invested. Only 16 per cent of investors have invested in at least two Bpifrance funds, meaning that more than 5,000 individual investors have invested in a Bpifrance fund via the platform, to which must be added around 4,000 investors who engaged regularly with the platform without ultimately investing.
  • The average amounts invested in the funds range from 7,500 to 15,000 euros, and have fallen from fund to fund as the minimum investment thresholds imposed by Bpifrance have themselves decreased.
  • The fall in the average amounts invested also corresponds to investor profiles with lower levels of income and wealth. The proportion of subscribers with a net annual income of less than 100,000 euros has thus risen from around 65 per cent to nearly 80 per cent. There has therefore clearly been a democratisation of the funds over time.

The representativeness of Bpifrance investors within the French saver population

  • The investor base is significantly better off financially, but also younger, than the national average, and comprises nearly 90 per cent senior executives.
  • The income level of subscribers, on the other hand, is very similar to that of the French population holding shares. However, they remain both wealthier in terms of assets, younger and more likely to be senior executives than those who hold shares.
  • Subscribers to the Bpifrance platform are, even at the same income level, just as likely to hold life insurance policies as the rest of the French population.
  • Conversely, for the same income or age, the rate of ownership of unlisted shares is much higher amongst those who use the Bpifrance platform, which could indicate that the group interested in Bpifrance funds is a segment of the population that is particularly well-informed or drawn to this type of investment.
  • In terms of income and age, Bpifrance subscribers are significantly younger and slightly wealthier than the many French people who hold enough shares to receive dividends.
  • Subscribers are also significantly younger but have lower incomes than French people who invest in tax-advantaged funds focused on unlisted companies, such as FCPI, FCPR and FIP, or via the ‘apport-cession’ scheme.
  • The group of savers to which Bpifrance subscribers are ultimately most similar, in terms of both age and income, is that of French people who invest in risky, innovative and directly held investments such as digital assets like cryptocurrencies and
    crowdlending. This group is expected to comprise several tens of thousands of tax households by 2023.

Individual determinants of the decision to invest in a private equity fund

  • Several statistical methods are used (regression, LASSO, random forest) to predict the decision to subscribe to the Bpifrance fund, provided that the individual has registered on the platform and is therefore aware of its existence.
  • What emerges, first and foremost, is that having greater financial assets is the strongest predictor of the decision to subscribe once an individual has accessed the platform.
  • Furthermore, investment in Bpifrance funds is less likely when the investor – despite being sufficiently informed to interact with the platform – states that they are seeking liquidity or have an investment horizon of less than five years.
  • However, amongst a representative sample asked specific questions about unlisted investments, it is knowledge of the characteristics of private equity and how to access it that determines the willingness to invest in unlisted investments, rather than socio-demographic variables such as income or age.
  • Bpifrance’s success must therefore also be assessed in future in terms of its ability to inform savers about the characteristics of unlisted investments (particularly their potential returns) and the ways to access them.

Partners

BPI France
Last modified: July 21, 2026